Biography
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Michael Acton Smith
CEO
Mind Candy
Michael Acton
Smith is CEO and founder of multi-player game developers, Mind Candy.
The company recently launched Moshi Monsters, a new virtual world and
online game aimed at children (7-12 year-olds). Kids adopt a unique,
animated Monster from the world of Monstro City, and then nurture it by
interacting with other Monsters and solving the daily puzzle games it
sends them. To date over 50m puzzle games have been played by the
games 3m players. Mind Candy's first game was Perplex City, an
Alternate Reality Game played by thousands of people around the world
across many different types of media including mobile phones, email,
billboard advertising, actors at live events and skywriting. Prior to
Mind Candy, Michael co-founded Firebox.com (online retailer of gadgets,
games and gifts) and Second Chance Tuesday (events to connect
technology investors with entrepreneurs). He's also an avid gambler,
at the poker table and via Angel investing
