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2007 Develop Mobile Conference
Tuesday 24 July 2007
| 10.00 - 11.00 |
 Keynote - Chris White, Glu Mobile
And For Your Next Trick: What's Around the Corner
in Mobile Games Technology
Understanding the rapid evolution in hardware and software platforms for mobile games has played a key role in defining today's winners and losers in the mobile games market. This presentation will outline the current state of mobile games technology from a global publisher's perspective and offer some predictions about what might drive the market in 2008. The talk will cover the role of 3D and native games platforms, Flash and its impact on the market, as well as advances in the technologies enabling consumer discovery of games. The talk provides a publisher view of technology evolution and the market place designed help mobile games developers to focus on the right technologies to be successful in 2008 and beyond.
MOBILE KEYNOTE
CONFERENCE ROOM 3
Speaker:
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| 11.00 - 11.15 |
 Break |
| 11:15 - 12:00 |
 Mobile Games: State of Market
- Demographic and genre consumption analysis
- Factors effecting game consumption
- Summary of operator game catalogue pricing and genre split
CONFERENCE ROOM 3
Speaker:
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| 12.00 - 12.45 |
All Together Now, How Can Operators Work Together to Put Mobile Games on the Map
There's still a feeling that mobile games aren't firing on all cylinders in Europe. Multiplayer gaming, a commonplace in the US, remains an unsolved problem here, for instance, and would seemingly benefit from a united push by our operators. Other issues such as a single simultaneous launch date across all channels to enable a bigger marketing splash might also benefit from more operator partnerships. What more could they do to work together, and is it realistic?
PANEL DISCUSSION
CONFERENCE ROOM 3
Speakers:
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| 12:45-13:45 |
Lunch |
| 13.45 - 14.30 |
The Next Generation of Mobile Gaming?
Nokia is an innovator in mobile, interactive entertainment and is re-defining the mobile gaming experience using community and social networking to create a new mobile gaming culture. The N-Gage platform makes it easy to find, try, buy, play and manage high quality mobile games as well as connect to N-Gage™ Arena, Nokia's mobile, global gaming community. Learn how Nokia will revolutionize the way consumers discover, purchase and share gaming experiences.
Sponsored Session.
CONFERENCE ROOM 3
Speaker:
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| 14.30 - 14.45 |
Break |
| 14.45 - 15.30 |
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Column 1 -
Maximising the Sale Price of Your Mobile Games Studio
The key aspect of selling your studio is quality of product - that is going to be the major element in driving a good price, however, once you have that in the bag, there are many other factors that will affect the valuation. This talk aims to look at the life-cycle of setting up a studio, growing it and then selling it, and some of the key decisions that justified an eventual $15m price tag...
CONFERENCE ROOM 3
Speaker:
Column 2 -
Made For Games: Mobile Hardware Revisited - SE Landscape Mode, Controllers etc, 3D Handset Chips, SE PSP Phone, etc.
With the N-Gage dying as a hardware platform and being resurrected as a software and delivery strategy, does this mean mobile games hardware is a lukewarm potato? This session aims to raise the temperature by looking at developments and trends in handset hardware which impact on current and future games development. Input devices including pads, touch-screens, camera and microphone are explored alongside output aspects such as screen size and hardware graphics acceleration. In all cases, we dig into the real impact of these developments on games and developers. Can developers leverage such a diversity of hardware features? The increasing convergence of phones, PDAs and handheld games platforms is also explored.
CONFERENCE ROOM 4
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| 15.30 - 15.45 |
Break |
| 15:45-16:30 |
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Column 1 -
Eidos Mobile Session
Description coming soon.
CONFERENCE ROOM 3
Speaker:
Column 2 -
Will BREW become a force in Europe?
Over the last few years, QUALCOMM's BREW platform has become a growing presence in Europe, through successful commercial deployments with operators such as TIM Italy and 02 UK. In June 2007, 3 announced its intent to launch BREW-enabled handsets across a number of markets in the territory. This session will discuss the benefits that BREW can bring to both operators and developers in the European market.
CONFERENCE ROOM 4
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| 16.30 - 16.45 |
Break |
| 16:45-17:30 |
20 Hot Trends in Mobile Gaming
A look at some of the games, technologies and trends in the global mobile games industry, which offer new opportunities for developers. Will include examples from Europe, North America and Asia-Pacific.
CONFERENCE ROOM 3
Speaker:
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Please note: times and content may be subject to change.
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