Biography

Darren Cairns

Sony Computer Entertainment Europe

Darren has been at the heart of driving consumer adoption, understanding and usage of new technologies: from broadband to 3G mobile to Internet Telephony and Online Gaming.  He has planned and executed strategies and business plans for some of the largest brands in the world: Silk Cut, BT, 3, Yahoo! and PlayStation. Darren joined SCEE in May 2006 from Yahoo! Europe to grow the online expertise.  He currently is responsible for developing playstation.com; online initiatives for the PlayStation family of platforms, games and services; Community marketing and development; and as of January 2008, is responsible for driving adoption of PLAYSTATION®Home.

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