Gary Pope
Kids Industries
Gary began his career as a school teacher leading an English department before becoming a learning designer for a change management consultancy. He co-founded Kids Industries in 1999 and today leads the agency as CEO to find answers to the most challenging problems in the family market.
With a number of industry accolades under his belt, Gary has created and executed award-winning marketing campaigns for numerous FMCG brands, hotels, global learning programmes, theme parks, private island destinations and globally recognised, best-in-class digital products. He is the recipient of a BAFTA for the Co-creation of the Disney Channel Kids Awards, two Institute of Practitioners in Advertising Special Awards for Strategy (Glaxosmithkline and Aquafresh) and a Webby award for a campaign with Peppa Pig.
A firm believer in furthering education and increasing marketing campaign success rates, Gary is an advisor to The Children’s Media Conference and a guest lecturer at multiple academic institutions - including Bauhaus and Oxford Universities. As a result of his campaigning work - to get children’s voices heard - Gary was appointed Children’s Ambassador by Products of Change in 2021, to represent the views, needs and wants of children.
Gary Pope is speaking at the following session/s
Building Fandom into Your Games and Your Business
Research shows that co-participation continues to flourish as a trend yet it’s indexing more among younger people and shows no sign of going away as the family gets older.
Gaming has a huge role to play in bringing the family of all generations closer together. The first truly digital native parents understand the positives and the negatives of the digital world and are curating far more effectively than the generation before them.
The world of IP is getting ever more cluttered, and it is increasingly necessary - as audiences fragment - to know where your product stands in the hearts and minds of the fanbase.
Session Takeaway
- A usable, actionable understanding of the Fandom Model on a local and global level
- The ability to extend and build communities, develop meaningful brand loyalty/affinity and drive purchases of not only digital assets but wider consumer products
- Improve the discoverability of your brands and games
Session speakers
